Overview :

Apple and Jarir Bookstore wanted to show Saudi university students that MacBook Air with M3 is a reliable companion, built to handle their everyday academic workload.

We found our story in the most stressful moment of student life: exam season. Using the heightened language of a dramatic documentary, we exaggerated the panic taking over campus while MacBook students remained calm, focused and completely in control beacuse of the new M3 chip