I’m Adel, an award-winning Senior Art Director and Creative Lead shaped by more than a decade of creating advertising work across cultures, categories and disciplines.

My role has always been part storyteller, part translator: turning business ambitions, human insights and strategy into clear creative platforms and ideas people can connect with. I move comfortably between concept, art direction, film, design and digital, connecting the thinking to the craft from the first conversation to the final frame.

I lead multidisciplinary teams, bringing different perspectives together around one clear creative vision. From strategy through execution, I balance creative ambition with strategic clarity and precise craft to create work with genuine impact and lasting presence.