As conversations around the 2026 World Cup became dominated by ticket prices, visa requirements and the challenge of reaching the US, AROYA Cruises saw an opportunity to offer fans a different way to experience the season.

We launched The Best Seat Is at Sea, a print campaign that moved the football experience beyond the stadium, living room and café, placing it aboard AROYA’s Mediterranean trips. Across a series of visual executions, the campaign positioned every sea view as the best seat in the house.